An Ideal Lead Profile is the missing link in your lead scoring strategy
ICP tells you where to aim. ILP makes sure you’re aiming at the right person at the right time. If your lead scoring model isn’t
ICP tells you where to aim. ILP makes sure you’re aiming at the right person at the right time. If your lead scoring model isn’t
AI in marketing isn’t about hype or piling on more tools. It’s about clarity of use cases, the courage to experiment, and the discipline to
Marketing leaders share candid views on AI readiness: data quality, use case maturity, talent, and executive buy-in. A Loglens Collective conversation.
We did a quick survey of GTM leaders to understand their priorities when dealing with attribution. The responses uncovered something that validated our hypothesis –Understand
We did a quick survey of GTM leaders to understand their priorities when dealing with attribution. The responses uncovered something that validated our hypothesis –Understand
Customer Data Privacy, Security and Confidentiality is our # 1 priority. And SOC2 is foundational to our mission to give customers confidence that their data
My team and I have been heads down refining our product with early customers. So, it has been some time since I published a viewpoint.
This post draws inspiration from a CEO conversation I had some weeks ago. The CEO leads a fast growing SaaS focused on SMB’s ; likes
Revenue operations is the newest functional role emerging in many of the fastest-growing B2B organizations. The revenue operations function is in its early stages and
As we develop Loglens , I am often asked my motivation behind the mission focus on Operations & specifically RevOps . I figured sharing my
By submitting this form you consent to receive the requested content as well as other relevant information. You can opt out anytime by clicking the unsubscribe link at the bottom of our emails.