Attributes vs Attribution for funnel performance – what and how
We did a quick survey of GTM leaders to understand their priorities when dealing with attribution. The responses uncovered something that validated our hypothesis –Understand
We did a quick survey of GTM leaders to understand their priorities when dealing with attribution. The responses uncovered something that validated our hypothesis –Understand
Customer Data Privacy, Security and Confidentiality is our # 1 priority. And SOC2 is foundational to our mission to give customers confidence that their data
My team and I have been heads down refining our product with early customers. So, it has been some time since I published a viewpoint.
This post draws inspiration from a CEO conversation I had some weeks ago. The CEO leads a fast growing SaaS focused on SMB’s ; likes
Revenue operations is the newest functional role emerging in many of the fastest-growing B2B organizations. The revenue operations function is in its early stages and
As we develop Loglens , I am often asked my motivation behind the mission focus on Operations & specifically RevOps . I figured sharing my
Before addressing this; here’s why we believe SalesOps (within RevOps) need tooling help and how a lack of it impacts enterprises.
Smart World & Communication (SWC) business of L&T, a leading Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing and Services and VMware Inc, a leading
In the many years traversing service and software product revenue models, a vast majority of sales & channel organizations continue to focus on point-in-time quarterly
Across enterprises ( not just SaaS), there is a shift way from booking or TCV ( Total Commercial Value) to subscription or ARR (Annual Recurring