Revenue velocity : A single pane of glass helps

Three important trends have taken place in the last 2-3 years.

1. Across enterprises ( not just SaaS), there is a shift way from booking or TCV ( Total Commercial Value) to subscription or ARR (Annual Recurring Revenue ) .
2. Furthermore, there is a structural pivot to ‘product-led growth’.  Hence, revenue goals are now co-owned by product / line-of-business as well sales leaders.
3. As a go-to team, handling the interplay between sales, product, and other functions in the organization, revOps , is increasingly at the center of all attention.

Aligning Sales and Product leaders is critical.

Adapting to this pivot requires revOps, sales, and product owners to align with a shared view – at Loglens , we call that  that a BigPicture mindset – with velocity at its core.

Why so?

A velocity mindset aligns key operational metrics such as pipeline creation (rate), renewals ( rate or delays), new logo conversion ( rate or delays), account engagement or high-value activity( rate or delays), qualification ( rate & efficiency or delays), cross-sell ( rate or delays), upsell ( rate or delays) with product or process enablement/intervention possibilities.

How to build this?

Building a  single-pane-of-glass real-time progression view across the entire customer ( or contact) journey ( or lifecycle)  helps.

Coupled with AI-powered insights as well as workflow capabilities, a single-pane-of-glass workbench will transform your RevOps  function into a strategic enabler.

Think BigPicture!

To learn more, reach us at info@loglens.io