An Ideal Lead Profile is the missing link in your lead scoring strategy
ICP tells you where to aim. ILP makes sure you’re aiming at the right person at the right time. If your lead scoring model isn’t
ICP tells you where to aim. ILP makes sure you’re aiming at the right person at the right time. If your lead scoring model isn’t
AI in marketing isn’t about hype or piling on more tools. It’s about clarity of use cases, the courage to experiment, and the discipline to
Marketing leaders share candid views on AI readiness: data quality, use case maturity, talent, and executive buy-in. A Loglens Collective conversation.
We did a quick survey of GTM leaders to understand their priorities when dealing with attribution. The responses uncovered something that validated our hypothesis –Understand
Customer Data Privacy, Security and Confidentiality is our # 1 priority. And SOC2 is foundational to our mission to give customers confidence that their data
Unlocking the power of AI and machine learning to scale their Go-To-Market (GTM) strategies , means more than just actionable insights. Its autonomous nurture.
We did a quick survey of GTM leaders to understand their priorities when dealing with attribution. The responses uncovered something that validated our hypothesis –Understand
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