Tell me which cold leads are most amenable to nurtureExecute a nurture strategy to warm up cold leadsBoth
GongSalesforce(Sales)HubSpot (Marketing)MarketoOutreachSalesloftOthers
a) Salesforce (All-in)b) HubSpot(All-in)c) Others – please specify for sales & marketing
As basis to create target list for campaignsAs basis to understand our ideal buyers/adopters from historical data
As a mechanism to credit/prioritize campaignsAs a process of determining which among the attributes helps better explain conversion events
