Why focus on SalesOps to scale RevOps?
Gokul Anantha
RevOps is a well established topic in B2B circles . A unified strategy & data view across Sales Ops , Marketing Ops and Customer Success clearly puts the customer at the center of enterprise engagement.
Organizations that deploy Revenue Ops in some form grow revenue nearly 3X faster than those that don’t*.
So, as we ( at Loglens) focus our attention on SalesOps to jumpstart RevOps ; a question comes up often — why SalesOps?
To best address this , we put together a SalesOps heat map on RevOps topics. Not surprisingly, SalesOps turned up all over the map.
Fig 1: SalesOps heatmap in a RevOps world.© Loglens Insights PVT Ltd.
_____
References:
* *SiriusDecisions’ Revenue Operations Research Survey-2020.
Gokul Anantha
Gokul started his career heading a CRM service line at HCL Technologies. Over 20+ years , he has led revenue growth at Cognizant, Trianz and most recently at SAP’s Unified Communication Services business unit pursuing both product and sales led strategies. Loglens and its flagship platform BigPicture© is the outcome of personal experiences
