Customer 360, its continued relevance , Ai and RevOps
This post draws inspiration from a CEO conversation I had some weeks ago. The CEO leads a fast growing SaaS focused on SMB’s ; likes the idea of…
Why conversion optimization should be a B2B RevOps focus
Revenue operations is the newest functional role emerging in many of the fastest-growing B2B organizations. The revenue operations function is in its early stages and the market continues…
My Journey to Loglens and “BigPicture”
As we develop Loglens , I am often asked my motivation behind the mission focus on Operations & specifically RevOps . I figured sharing my career experiences will…
Does RevOps need a purpose built solution ?
Before addressing this; here’s why we believe SalesOps (within RevOps) need tooling help and how a lack of it impacts enterprises.
Subscription selling is about real-time visibility and velocity
In the many years traversing service and software product revenue models, a vast majority of sales & channel organizations continue to focus on point-in-time quarterly pipeline / funnel…
Revenue Velocity : A single pane of glass helps
Across enterprises ( not just SaaS), there is a shift way from booking or TCV ( Total Commercial Value) to subscription or ARR (Annual Recurring Revenue ) .
CRM capability goals , CRM process maturity and making a strategic impact — then & now
In 20 years at large enterprise companies , I accumulated a rich repertoire of consulting, revenue & product growth experiences . A significant % of this experience spans…
Becoming strategic and making the leap in RevOps
Of all RevOps definitions, the one we like most is from Gartner -in a 2020 report titled -“Use Revenue Operations to Drive Efficient, Predictable Revenue”
Why focus on SalesOps to scale RevOps?
RevOps is a well established topic in B2B circles . A unified strategy & data view across Sales Ops , Marketing Ops and Customer Success clearly puts the…
Whats critical for scaling SalesOps
The average mid-market organization has an approximate Sales to RevOps ratio in the range of 10:1 to 25:1 .